The Rules – For Breaking the Rules


“If you are committed to breaking a rule, you must also commit to the time it will take.”

Are there rules for breaking the rules?

Yes, according to Hiroshi Mikitani, the CEO of Rakuten. One is “know the reason,” where he suggests something counter intuitive: ignore the competition. Why? Because if your rule breaking does change the rules, what your competition is doing now is probably unimportant.

Rule breaking, of course, means risk.

Rule breaking means commitment. Mikitani makes the simple observation that the “way things have always been done” is a long time. Creating a new expectation will likewise take time.

You can jump to Mikitani’s very short piece on LinkedIn here.

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