Selling the Idea – Is the Customer Always Right?


Is the customer always right?

It’s a skill that every entrepreneur must have: selling the idea. Unless one can successfully do that, that new and potentially successful innovation will languish. The problem, of course, is that new ideas are by definition untried and will upset the status quo. Push back is inevitable. So it’s good to be reminded that a start up’s ability to relate the value of the innovation to potential customers won’t come without perseverance – and an understanding of the where the customer or potential supporter is coming from.