Tag Archives: rick johnson


Value Proposition: Discovering Opportunity in The Gulf

By Rick Johnson @mkitky 

One company I worked with had HVAC experience for grey water ships and dive experience in blue water (as an ex Navy Seal). They combined these two areas of expertise to create dive systems for use in blue water in the oil and gas exploration markets. These exploration companies had lots of money but did not know how to effectively service the well heads at the bottom of the sea floor in the Gulf of Mexico. This startup helped them solve their dive problems by coupling their knowledge of diving at extreme depths with their HAVC design to create custom hyperbaric dive chambers. The tag line we developed that best described their value proposition was added to this photo that a remote controlled submarine took of their product 350’ below the surface. “Where your problems meet our solutions” with this picture described just exactly where they helped.