If you’re an entrepreneur, you’re interested in the why of innovation. An writer of an article yesterday on LinkedIn uses research into the history of breakout video games and the teams that created them to describe what makes for a memorable product. His first point?
Game changers are likely to be developed by teams that include cognitively different groups….
Other lessons: older firms and highly cohesive and cognitively similar teams were less likely to produce the outliers that ultimately go on to capture public imagination. While the sociological study behind the article studied video games, the concepts can be widely applied by entrepreneurs.